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Project Details:
This is the fifth year that The Counsel House has written and produced a research-based report into the key issues facing UK corporate occupiers. Each year, the report gains extensive coverage in the property and business media and provides valuable direct marketing material that is sent to clients, prospects and contacts. Working with Community Action Network (CAN), The Counsel House undertook the research required to produce ‘Match Winners, a guide to commercial collaborations between social enterprise and private sector business’ for the Social Enterprise Unit of the DTI Small Business Service. Over the past two years, The Counsel House has written the copy for PKF’s Evolution programme of factsheets and business booklets aimed at growing businesses. Topics have included business development, fraud prevention, exit planning, raising private equity, and going global. The Counsel House conducted a research study into the impact of mother tongue language on a consumer’s purchasing behaviour through Wordbank’s translator network in over 40 countries. This involved the analysis of more than 1200 questionnaires, the production of the report and its promotion through advertising, direct mail and press relations to the localization industry. The Counsel House project managed and provided the copywriting and media relations services for the publication of The SCQuARE Report, a study into the training and skills gap facing British management today which generated significant national press and trade media coverage. The Counsel House project managed and provided the copywriting and media relations services for the publication of the 'Rooftop Rents' survey, an effective promotional and lead generation marketing tool for the law firm which also won the UK Property Marketing and Design Award. The Counsel House undertook a strategic marketing review for the Royal West of England School for the Deaf which analysed the school’s offering in the context of the government’s policy of inclusion. The firm made recommendations for a relaunch that would help to reposition the school to meet the needs of the changing marketplace. The Counsel House undertook a complete strategic management and marketing review of Kingham Hill School, which specialises in the provision of SpLD, from which a five year survival and investment plan was developed. The L&R Group specialised in advising major corporations on how to use the telephone in relation to sales marketing and customer care. The publication of The Careline Report generated over 80 'blue chip' enquiries on how to set up and run a careline service and generated £1 million in new business revenues. The L& Group was subsequently purchased by a major global company operating in the same market. Recent examples include www.wordbank.com, www.affordablehomeskent.org, www.tridentrecruit.com and www.inform-now.org |
